Our Journey to Preserve Craftsmanship
We bridge the gap between traditional artisans and modern consumers, celebrating India's rich heritage of handcrafted excellence.
"Every product tells a story of tradition, skill, and cultural heritage"
Our Story
Nirvatatva began in 2025 when our founder, Arjav Choudhary, visited his ancestral village in Rajasthan. He was moved by the incredible skill of local artisans whose craft had been passed down through generations, but who struggled to find markets for their work in today's digital economy.
What started as a small initiative to help his village's craftspeople soon expanded across India as Arjav discovered more incredible artisans preserving traditional techniques that risked being lost to time.
Today, Nirvatatva works with over 10 artisan families, bringing their exceptional handcrafted products to conscious consumers worldwide while ensuring fair compensation and sustainable practices.