About Nirvatatva
Preserving India's artisanal heritage through authentic craftsmanship and meaningful connections
Our Story
Nirvatatva began in 2025 when our founder, Arjav Choudhary, visited his ancestral village in Rajasthan. He was moved by the incredible skill of local artisans whose craft had been passed down through generations, but who struggled to find markets for their work in today's digital economy.
What started as a small initiative to help his village's craftspeople soon expanded across India as Arjav discovered more incredible artisans preserving traditional techniques that risked being lost to time.
Today, Nirvatatva works with over 10 artisan families, bringing their exceptional handcrafted products to conscious consumers worldwide while ensuring fair compensation and sustainable practices.
Mission
To preserve and promote India's rich artisanal traditions while providing sustainable livelihoods for craftspeople.
Values
Authenticity, sustainability, fair trade, and cultural preservation guide everything we do.
Vision
A world where traditional crafts thrive in the modern economy, connecting cultures through beautiful handmade objects.
"Every product tells a story of tradition, skill, and cultural heritage passed down through generations."